"Mission and Vision"
Memorial Hospital of Tampa was faced with a unique challenge. They needed to show the community that their history and size were a benefit to patients. After a substantial renovation, it was time for them to reintroduce themselves to the community. This campaign needed to highlight Memorial’s marketplace distinction as the blending of small hospital convenience and personalized care with large hospital capabilities. This campaign featured a long format piece to be used in conjunction with community events, a website video and a :30 commercial.