PROJECT:

New Concept Sleep

ABOUT:

Storyvox produced four distinct scenes for the New Concept Sleep commercial campaign, utilizing Unreal Engine and virtual production—all filmed in our studio during two fast-paced shoot days. The team leveraged cutting-edge technology to create immersive, visually captivating environments, seamlessly blending digital assets with practical elements to tell a compelling story. Despite the tight timeline, the project was executed with precision, delivering a high-quality final product that effectively captured the essence of the brand.

PROJECT TYPE:

Commercial Production

Virtual Production

OUR CONTRIBUTION:

Art Direction

Studio Production

Editing

Project: New Concept Sleep. Commercial shoot on a virtual production set. Joe wakes up from his dream after losing oxygen in his space helmet, which is actually due to his sleep apnea mask failing.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Close-up of a laboratory scene with a scientist in a white lab coat working with glassware and equipment, possibly performing an experiment.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Joe wearing a safari hat and vest with a snake wrapped around his neck and shoulder.
Project: New Concept Sleep. Commercial shoot on a virtual production set. A blurred outdoor scene with trees and sunlight.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Scientist conducting an experiment with laboratory glassware and chemicals.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Joe is encouraged by his spouse before going on stage.

“Working with Storyvox was an AMAZING experience from start to finish. They brought FUN ideas to the table and turned them into a campaign that really captured our brand’s personality. The whole process was seamless and timely — their team made it feel like a true collaboration.”

- DR. GUY YATROS, FOUNDER • NEW CONCEPT SLEEP

Project: New Concept Sleep. Commercial shoot on a virtual production set. Behind the scenes a virtual production technician using a computer with a large curved monitor using Unreal Engine, modifying the extended background projected on an LED Wall.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Camera Operator using a follow focus to adjust the shot.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Behind the scenes, actor for Joe wearing a safari hat with a snake draped around his neck and shoulders, smiling, with a jungle background.
Project: New Concept Sleep. Commercial shoot on a virtual production set. Behind the scenes of the film crew setting up a shot with a snake on a tree branch in a jungle-themed set and two actors in the background.
A scientist in a white lab coat conducts a chemistry experiment with glassware holding colored liquids, while two people observe in a laboratory setting with lab equipment in the background.