PROJECT:
Spectrum
Reach
ABOUT:
In 2024, Storyvox collaborated with Spectrum Reach to produce four national commercials, each showcasing the brand’s identity through scenes with their vibrant color palette. Utilizing Unreal Engine, Storyvox designed 4-5 unique scenes per commercial, blending large-scale practical set pieces with digital environments. The commercials were carefully tailored around Spectrum Reach’s brand colors, ensuring a seamless integration of visual aesthetics and storytelling.
PROJECT TYPE:
Commercial Production
Virtual Production
OUR CONTRIBUTION
Art Direction
Studio Producion
Casting
BEHIND-THE-SCENES
“Storyvox’s VIRTUAL PRODUCTION AND previz capabilities have been a game-changer for our brand campaign productions. Their detailed virtual environments allow us to plan camera angles, lighting, and set designs ahead of time, saving both time and costs on shoot day. The real-time flexibility helps the team align creatively, making the entire production from pre to post more collaborative and efficient.”
- ADAM BRADLEY, SENIOR PRODUCER • SPECTRUM REACH
